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Somehow, though I’m not sure how, my email address got onto the list of Donald Wildmon, chairman for the American Family Association. I’ve often thought about asking the AFA to remove my address, but sometimes he’s got something good to say. Sometimes I just like to laugh at him.

Lately, he’s been on this big kick about “Christmas” - no, not the holiday, but rather the term. He’s been picking on Target, who “refuses” (his word) to use the term “Christmas” in any in-store advertising. It all reads “Happy Holidays” or something non “Christ”.

Last year, Don was all upset because Target wouldn’t let the Salvation Army guy with that ever-so-annoying little bell beg for money outside their stores. This year Don is griping about something else target is doing.

(For the record, I think stores should use “Christmas” in their advertising. I also think you should support the Salvation Army.)

So how do one go about prompting change from a big company like Target? Well, we could just shop elsewhere. We could send a letter to them about how the term “Christmas” is special to us and how we’d like to see Target use the term in their advertising. Or, we could forego all levels of common sense and threaten obnoxiously Target with a loss of business and sign a boycott pledge against Target. Let’s see…what would Jesus do?

Don Wildmon is an idiot. He is an old fart with nothing better to do with his time than gripe about what he doesn’t like. On top of that, he’s convinced 600,000 people (says he) to join his boycotting bandwagon against Target.

Target is a good store. It’s clean. The aisles are wide. The people are friendly. They don’t have that little annoying bell ringer outside their doors. They have Starbucks inside. It’s wonderful! And best of all, when I shop there, I have a 0% chance of running into Don Wildmon.