January 29, 2008
Quality Customer Service (or the lack thereof)
I recently posted about the efforts my company is putting into improving customer support queries. It’s ironic that right after I posted that, I had to place support calls with 2 of my vendors. Those calls had significantly different outcomes.
Issue #1 - We’ve got a laptop (purchased 11 months ago) that needs a battery replacement. I contacted Dell to get it replaced. I got a little bit of a runaround from them before they told me that the 12-month warranty on batteries begins at the manufacture date, not at the date of purchase, so I’d have to buy a new battery. I pressed the issue, had it escalated, and they’re sending me a new battery. The problem was solved, and the customer is happy.
Issue #2 - We changed our company name last year, and the name that goes out on the caller ID when we make calls is wrong. I contacted CBeyond, our SIP provider, to get control of the caller ID name field. They said they had it resolved, and they closed my ticket. It wasn’t resolved, so I opened another ticket. They said they resolved it and closed my ticket. I called them this morning (rather frustrated) and had the opportunity to speak with a very rude customer service representative. Bottom line here is that my issue is still unresolved, and I’m pretty dissatisfied with CBeyond.
So what do we learn from this?
Do unto others… I’m glad we’ve got a customer service team who is focusing on high quality of support. Customer service is a critical area of business, and if you expect your vendors to treat you with a higher level of support, you should offer that high level of support to your customers.
Every employee is a marketing employee. The lady I spoke with at CBeyond wasn’t there to sell me anything, but if I had to choose a telephone company based solely on my experience with CBeyond this week, I would keep looking. Every interaction with a customer is an opportunity to build goodwill. CBeyond is failing miserably in this area.
Use common sense. I shouldn’t have had to escalate the issue with Dell, but at least the manager used common sense - a 12-month warranty should start at the date of purchase. With my CBeyond issues, most of my frustration stems from the fact that they keep closing my support tickets before I verify that the work was completed successfully. They are so focused on clearing out their open ticket queue that they are missing the mark when it comes to servicing their customer.
What opportunities for improvement have you found when dealing with customer service departments?












