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Recently I picked up Seth Godin’s new book, Tribes, on iTunes.  I spent a couple of days in our 2nd office this week, and on the ride there and back, I listened to Tribes.

Wow.

You must read it.  Then give it to your boss and make him read it.  It should be required reading for everyone who works in your company/church/organization.

Go get it now.  It’s now just $6 in the iTunes store.  Or pick up a more tangible copy at Amazon.com for $14.  Either way, get it.